This is a guest post by a friend and entrepreneur. Enjoy!
The end of 2022 marked a significant turning point for my small business, Pomp & Sass. In the best ways, I have seen an increase in brand recognition and sales. Our saving grace took form in unexpected opportunities that arrived because kind people spoke of us in rooms where we were not present. This word-of-mouth marketing supported and surprised me.
One of these opportunities came from a booth in the RBC pop-up shop called eXperience, the Market Place located in Sherway Gardens Mall. This booth was offered to us as the RBC brand looked to support and uplift local small businesses that resonate with their values.
The ample, beautifully designed space featured six local businesses (learn more about them here) and hosted several additional areas of interest. These added value to shoppers and enticed foot traffic.
The staff supported the RBC eXperience in support of the small business and provided more information to shoppers about the pop-up.
A Space for Teaching Children about Financial Literacy
The children's center offered young learners the opportunity to understand financial literacy basics better. This inclusive space was set up perfectly to encourage their participation. Three tiny tables and six chairs with a soft corner full of books sat on top of a colorful carpet. This charming corner provided a lot of entertainment to young people while their parents shopped.
This space was also used to host special events for kids to learn more about the basics of financial literacy. By providing our youngest family members with useful knowledge, RBC is setting them up for future success. As a parent, this was a really nice thing to witness. Our children are our future after all.
Let’s Wrap it Like the Gift it is
Complimentary gift wrapping was offered on site. Bright ribbons and beautiful papers are offered to wrap those special new gifts. This intentional point of service was a really nice touch.
As a small business, knowing that we are making it easy to give the gift of local small business was heartwarming. Telling shoppers that they could conveniently have my items wrapped for their loved ones helped close the sale.
Let Them Sing
Live music by local talent brought in many unlikely shoppers. Not only did this special addition bring in curious listeners, it elevated the experience of us sellers too.
I noticed that the musical talent was as fresh as our own ventures. Seeing them so joyful for the opportunity to be heard in an upscale shopping venue was a wonderful thing. It elevated the experience for me personally.
Drink it In
A water bar with fresh fruit and reusable glasses hydrated us all. This insta worthy area was both functional and fabulous. I love when things do double duty.
The detail that went into the visual presentation of this highly functional space was outstanding. The water-themed installation was incredible. Whoever crafted it has my congratulations. That is a showcase of skill.
My overall impression
It brings me great joy to see others lifted. Being one of those uplifted parties is something I’m very grateful for. I am happy to be part of this space and to work with all these fantastic people.
The care and consideration that the whole team put into this pop-up shop showed me just how committed to supporting local businesses RBC is. This was an easy and encouraging opportunity from the first email to the staff on-site. As a small business, after so much struggle, this was a meaningful, supporting opportunity I won’t soon forget.
Written by Nicky Starrett, founder of Pomp & Sass, November 2022
All opinions expressed are that of the author and do not reflect the official RBC or other vendor opinions.